Global Alliance for Public Relations and Communication Management |

May 8, 2012

Grayling PULSE: Participate in the new global communications industry barometer

Launched in April 2012, Grayling PULSE is a free quarterly HTML report which will provide a global snapshot of current and emerging communications industry trends and will prove essential reading for anyone leading or working in an in-house PR or communications team. By answering the simple online survey - which is completely anonymous and should only take 5 minutes to complete - you...

May 2, 2012

‘Communication Control’ - Germany and Austria step nearer to new framework for planning and evaluation of communication activities

Setting standards: German and Austrian professional organizations have agreed on common principles for their newly defined function of ‘communication controlling’. Leading German-speaking professional organizations have published a position paper which presents shared principles on communication controlling. Practitioners and scientists have crossed the disciplines of...

May 2, 2012

From the Chair: Communication for a more sustainable society

I write this message from Rio de Janeiro, Brazil, fresh from the Global Alliance’s annual general meeting and South American regional conference, held in Sao Paulo in partnership with ABERJE, the Brazilian corporate communication association. Notwithstanding its social, economic and environmental challenges, Brazil is a country on the rise. Its strong, smart association...

May 1, 2012

Communication for sustainability: World’s leading PR professional associations meet in Sao Paulo

Communication for sustainability: World’s leading PR professional associations meet in Sao Paulo Sustainability a key theme as Global Alliance concludes South American conference & AGM 1 May 2012, Lugano, Switzerland & Sao Paulo, Brazil – The role of communication in organizational sustainability was the key theme of the Global Alliance...

April 27, 2012

Facebook Timeline and the conundrum of user engagement: how Global Alliance members switched to implement storytelling best practice

March saw the introduction of Facebook’s Timeline as the new standard layout for all brand and organisational users of the social network. The redesign allows organisations to tell their story and share their history and came hot on the heels of personal Timelines, introduced from late 2011 onwards. Using the Timeline, brands can focus more content and storytelling rather than...

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